

| Subject: | Re: List Sticker... debacle or debate? |
| From: | Donald Baxter |
| Date: | Sun, 12 Mar 2000 00:48:29 -0500 |
I have to admit I've been reading these posts with a fair amount of
amusement and dismay. I submitted an entry, something reasonable and
simple--not designed to be seen at 60 mph or at a long distance away. I
imagine whatever the list sticker ends up being, if the design is stuck with
and not changed every year it will be identifiable to most of the active
participants of this list if it can be seen at all. All of the entries fit
that requirement.
And that is how logos are really supposed to work. Even a poorly designed
corporate symbol achieves recognition and value after a period of time. So
whether it's vanagon.com, .org, or a list address--it seems pointless to
worry much about it. What we need is a consensus on what that sticker
should be and what it should say. And once that decision is made, it's not
something we should change every year.
I'm a graphic designer, too long in my career to take it with much
seriousness anymore. I urge clients to remember that too much debate
internally doesn't guarantee that the object/viewer of the effort is going
to get any of the intellectual masturbation that goes on in making these
decisions. I do good work when the client lets me, lower quality work when
they dabble too much. The viewer views what they want to see. From what
I'm reading, I sense some of us feel like we need a focus group on this
thing. And I disagree
My two cents worth (and vote for my entry <grin>)
"This is the 'Yellow' version of this film--buy our film"
--from "I Am Curious
(Yellow)
"This is the 'Blue' version of this film--buy our film"
--from "I Am Curious
(Blue)
_________________________________________________________
Donald Baxter
onanov@mindspring.com (home) 404 325 1991
donald.baxter@transcore.com (work) 770 246 6261
www.mindspring.com/~onanov
"It's not the end of civilisation--it is, however, the end
of civility."
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