>Date: Thu, 27 Apr 2000 19:17:19 PDT
>
>I have a friend at VW who passed this on to me....  Please direct all
>questions/comments/flames to their attention/website/800# etc, not me!
>
>Thanks
>
>Tony
>
>
> > > > > Subject:      DriversFest 2000
> > > > >
> > > > > E-Blast One To Volkswagen Dealers
> > > > >
> > > > > Message line: Celebrate the Passion - DriversFest 2000
> > > > > To:   Dealer and Field personnel
> > > > >
> > > > > Subject:      DriversFest 2000
> > > > >                       Anaheim, California
> > > > >                       July 23, 2000
> > > > >
> > > > > This is your official invitation to get psyched! - In the next few
>days,
> > > >Volkswagen of America will tell the world about our 2nd annual Owners
> > > >Event, DriversFest 2000.
> > > > >
> > > > > This is a Sequel Worthy of It's Predecessor
> > > > > In 1999, more than 9,000 Volkswagen enthusiasts converged on Long
> > > >Island, New York, for the first-ever national Volkswagen event.
>DriversFest
> > > >'99 provided enthusiasts the opportunity to drive new models on
> > > >professionally designed courses, a Volkswagen car show with more than
>500
> > > >entries, in-line skating, swimming, biking and serious sun worship, a
> > > >day-long music festival and much more.
> > > > >
> > > > > This year> ...>
> > > > > Start with a national car show and exhibit that showcases the past
>present and perhaps future of Volkswagen. Add lots of driving and the
> > > >chance to learn driving tips from professional drivers. Fold in a
>mixture
> > > >of lifestyle displays and activities. Surround with all things
>Volkswagen.
> > > >Top with a concert that rocks the evening sky. What do you get?
>DriversFest
> > > >2000 - a sure recipe for summer fun.
> > > > >
> > > > > Perhaps the more important questions are who? Where? When? And
>how?
> > > > >
> > > > > Meet Us at The Pond
> > > > > DriversFest 2000 will be held Sunday, July 23, 2000, in Anaheim,
>Calif.,
> > > >on the grounds of Arrowhead Pond. For those who want to extend their
>stay
> > > >and take in some of the local color, Disneyland, Knott's Berry Farm
>and
> > > >other area attractions are a quick drive down the street.
> > > > >
> > > > > More Drive Time
> > > > > DriversFest 2000 will double last year's new model driving
> > > >opportunities, with four closed courses designed by racing
>professionals.
> > > >One of the courses will be dedicated entirely to the New Beetle.
>There will
> > > >even be an opportunity to make a donation to charity in exchange for
>a few
> > > >thrilling "hot laps" in the New Beetle Cup series car with a
>professional
> > > >driver at the wheel. Hang on to your souvenirs, this is one ride you
>won't
> > > >soon forget.
> > > > >
> > > > > A Really Big Show
> > > > > Can you imagine 1,000 Volkswagen cars gathered in one parking lot?
>New
> > > >models, vintage air-cooled models, customized, restored and
>late-model
> > > >water-cooled models? This is a "Mecca" worthy of Volkswagen owners as
>they
> > > >get the chance to show off their Volkswagen and earn national
>bragging >
> > > >rights. Pre-registration will be required, due to the tremendous
>interest
> > > >in this show.
> > > > >
> > > > > Rock the Night Away
> > > > > As evening falls, grab the kids and head inside The Pond for a
> > > >fun-filled concert with Barenaked Ladies.  Since the release of
>Gordon, the
> > > >band's now classic 1992 debut, Barenaked Ladies have been on a steady
> > > >creative and commercial rise to stardom that culminated with the
> > > >multi-platinum success of Stunt. Released in the summer of '98, Stunt
> > > >featured the phenomenally successful single "One Week" and spawned a
> > > >spectacular 2-year worldwide concert tour to boot.
> > > > >
> > > > > Drivers Welcome - Exhibits and Displays
> > > > > The Volkswagen exhibit area will offer a chance to look at new
>vehicles,
> > > >look for and buy genuine Volkswagen Accessories, talk shop with Parts
>&
> > > >Service personnel, shop for Volkswagen and exclusive DriversFest 2000
> > > >merchandise and apparel, get a sneak peek at new Volkswagen
>commercials,
> > > >and even check out some prototype cars.
> > > > >
> > > > > vw.com is The Link to DriversFest 2000
> > > > > Complete registration details, including ticket sales, car show
> > > >pre-registration, hotel information, travel help, other area
>attractions
> > > >and many more details surrounding the day will soon be available on
>vw.com.
> > > >Participants will also be able to register over the phone, by
>calling>
> > > > > the DriversFest 2000 call center at 1-800-435-4201.
> > > > >
> > > > > Promotional Materials
> > > > > You will be receiving a DriversFest 2000 promotions kit in May
>that will
> > > >include a display poster and DriversFest 2000 information cards. The
>cards
> > > >contain highlight information on DriversFest 2000, including date,
> > > >location, how to register, etc. A letter will accompany this
>promotion
> > > >package with suggestions on placing and handing out these cards.
> > > > > So, just to recap . . .
> > > > > What:         DriversFest 2000.
> > > > > Who:  Passionate Volkswagen enthusiasts past, present and future.
> > > > > Where: The Pond of Anaheim, Calif.
> > > > > When: Sunday, July 23, 2000.
> > > > > How: Watch for more information soon and at www.vw.com since we
>will
> > > >continue to send update announcements as event details are confirmed.
> > > > >
> > > > > FAQ's:
> > > > > Do I have to register before the event?
> > > > > Absolutely, if you want to make sure you get in to the event and
>all the
> > > >day has to offer.  With the concert, the drive events, car show and
> > > >exhibits, space is limited.  When the tickets are gone, they're gone.
> > > > > How much are tickets?
> > > > > Tickets are $25 per person. This includes all of the days
>activities and
> > > >the concert at night.
> > > > > What about kids?
> > > > > Bring them! They'They'll have a great time. Children under 6 are
>free.
> > > > > When can I register and buy my tickets?
> > > > > Registration will begin on April 24th.
> > > > > How do I register?
> > > > > We encourage everyone to register on the Internet at www.vw.com
> > > > > Or use the DriversFest 2000 call center at 1-800-435-4201.
> > > > > What form of payment is accepted for registration?
> > > > > DriversFest 2000 graciously accepts Visa and MasterCard for
> > > >registration, either via the website or over the phone through the
> > > >DriversFest 2000 call center (1-800-435-4201)
> > > > > When do I get my tickets?
> > > > > A complete registration packet will be sent out at the end of
>June. This
> > > >packet will include tickets, wristbands for unlimited access, maps, a
> > > >schedule of events for DriversFest 2000, and much more.
> > > > > Where do I find out more information on DriversFest 2000?
> > > > > The hub of all information on DriversFest 2000 is at the
>Volkswagen
> > > >website, www.vw.com.  Please visit the site and register your email
>address
> > > >to receive ongoing updated information about DriversFest 2000.
> > >
>

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