

| Subject: | Re: List Stickers Opinion |
| From: | Bill Davidson |
| Date: | Mon, 14 Aug 2000 09:09:30 -0700 |
Basically (without all the color discussion), all I'm saying is that what we have is a sticker that is artsy and subtle... ...but it doesn't really stand out visually from a distance (or even from up close for that matter)... And, as I remember, recognition from a distance was one of the main criteria for the sticker in the first place... Bill ----- Original Message ----- From: "Karl Wolz" <wolzphoto@worldnet.att.net> To: <vanagon@GERRY.VANAGON.COM> Sent: Sunday, August 13, 2000 9:34 PM Subject: Re: List Stickers Opinion > I'm certainly not taking this personally, but did feel the need to make a > simple observation. That being that when the stickers were initially > offered for sale, it was noted that the blue stickers are not very visible, > but a nice low-key sort of thing for those who don't want to shout, while > for those who wanted to be NOTICED, the yellow stickers were considerably > more visible. The whites fall somewhere between. My wife's van has the > yellow stickers, and I can see them from a good quarter mile, and possible > farther. If I were to take the larger of the stickers and put it in front > of her rear view mirror, I wouldn't be surprised if I could make it out from > a half mile away. > > Thanks for the nice words about our work, by the way. > > Karl Wolz > ----- Original Message ----- > From: "Bill Davidson" <wdavidson@thegrid.net> > To: <vanagon@GERRY.VANAGON.COM> > Sent: Sunday, August 13, 2000 1:28 PM > Subject: List Stickers Opinion > > > > Volks, > > > > At the risk of being lynched, I have an observation/suggestion on how to > > improve the stickers (gulp). > > > > But first I want to thank Karl Wolz for his great effort in producing and > > mailing the stickers out to us... as well as thank the entire list > committee > > and the artist (forgot his name)... a good group effort. > > > > I like the stickers. I put them on my Van today, and it's nice to be > showing > > that I am a member of the list community... And nice the think that soon I > > will spot the rest of you out on the road. > > > > But this spotting you all is what has me concerned. After installing my > > stickers, I noticed that they aren't real noticeable.... seems like this > was > > one of the main selection criteria for voting on the stickers.... oh well, > > just cuz the most people vote for something doesn't mean things will turn > > out the way you expect.... (remember Nixon?).... :( > > > > Anyway, not to disparage the stickers because I do think they look good... > > nice clean design that does represent what we are all about... but they > just > > don't stand out. > > > > I think the reasons for this are two fold: first, the lines are not bold, > > and second, there is no background color; the background is clear.... this > > see through effect allows what ever is behind the sticker to distract the > > eye.... for instance, I put my large blue sticker on the upper left corner > > of my rear window... but the busyness of the curtains on the inside of the > > window distract and from the sticker design. > > > > So my solution was to cut a piece of white paper the same shape about 1/2 > > inch bigger than the sticker and tape it onto the inside of the rear > window > > right behind the sticker. The white contrasts with the blue of the sticker > > lines and makes it pop... MUCH more noticeable. > > > > This is pretty much the same idea as why I choose to use the small white > > sticker in the lower left corner of the front windshield... the white > > contrast with the black of my dash.... > > > > Still, even with the contrast that I was able to achieve with the above > > solutions... it seems to me the sticker could be MUCH more visible at a > > distance (like on coming traffic or across a parking lot). > > > > An example of what I'm thinking of is the scuba diving sticker... red > > rectangle with a white slash... very visible for a long distance. > > > > So my suggestion:::: (gulp, this is where I get lynched)... > > > > Use the same sticker design with a bright and contrasting background. For > > instance, blue design and bright orange background... (of course other > color > > combinations are possible, but as highway crews and the Coast Guard have > > found, colors like red and orange are the most eye catching)... > > > > With colors like this the larger format of the stickers would not be > > necessary... the smaller one with a bright orange background would be just > > as noticeable as the scuba diving sticker. > > > > Of course, the stickers are done and on the vans... and who wants to go > > through all that again???... > > > > Well, if you want to try it anyway, just get some orange paper, cut it the > > shape of the sticker, and tape it on the inside of the window behind the > > sticker... who knows, you might start a trend... and who knows, the list > > members may like it enough that they request it when the next bunch of > > stickers are made up.... > > > > my 2 1/2 cents... just had to get it off my chest :) > > > > And, please, those of you who worked on the stickers... please don't take > > this as personal criticism... I think you did a great job! > > > > Bill > > >
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