

| Subject: | Re: FW: Offensive Nissan ad triggers complaints to stations, FTC, Attorney's General |
| From: | Matthew Libby & Denise DeWolfe |
| Date: | Tue, 29 Aug 2000 15:07:24 -0500 |
COME ON! You cannot be serious. Are there not better wastes of time...? Bulley wrote: > > VW friends- > > I am yet again in "No Mail" mode on the lists... > > However, I know most of you are irked by aggressive driving. Here is a bit > you may want to take action on in your home town/state. You be the judge. > > Peace, > > G. Matthew Bulley, Principal Consultant > Bulley-Hewlett Corporate Communications > Mount Olive, NC USA > 877.658.1278 Tollfree > www.bulley-hewlett.com > > -----Original Message----- > From: Bulley [SMTP:gmbulley@bulley-hewlett.com] > Sent: Tuesday, August 29, 2000 10:59 AM > To: 'webmaster@www.nissan-usa.com' > Cc: 'pednet@flora.ottawa.on.ca'; > Subject: Offensive Nissan ad triggers complaints to stations, FTC, > Attorney's General > > Dear Nissan Motors Corp.- > > TV stations nationwide are currently airing your commercial for the 2001 > Nissan Frontier pickup truck. It ends with these words by Nissan Chief > Designer Jerry Hirschberg: "The new Frontier makes a statement. "I believe > what it says is: 'Get out of my way!'" > That is an outrage. There is enough implicit encouragement of aggressive > driving in society; your ad crosses the line. Your ad is an explicit > approval from Nissan Motors Corp. of aggressive driving. Your ad (and the > visual design of the vehicle) implies, "The Frontier is for the driver who > thinks other people's safety is secondary in importance to his own needs or > desires. We at Nissan like this driver. We build cars for him to live out > this belief." > Today, complaints have been filed (by concerned citizens like myself) with > the Federal Trade Commission in regard to this ad. Following this note, I > will lodge a complaint with Mike Easley, the state attorney general of > North Carolina. Further, each station that airs the ad is being targeted > for similar complaints. I am a member of internet news groups that are > rapidly circulating information regarding your ad, including steps citizens > can take against Nissan and the stations airing the ad. > I would respectfully ask that you pull this and apologize to the American > public for Nissan Motors Corporation's serious misdeed. > > G. Matthew Bulley, Principal Consultant > Bulley-Hewlett Corporate Communications > Mount Olive, NC USA > 919.658.1278 Direct > www.bulley-hewlett.com
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