

| Subject: | Re: FW: Offensive Nissan ad triggers complaints to stations, FTC, Attorney's General |
| From: | Matthew Libby & Denise DeWolfe |
| Date: | Wed, 30 Aug 2000 08:44:15 -0500 |
It is just a LITTLE bit of a stretch to say that this commercial supports road rage... Pat Dooley wrote: > > Yes, he can be serious. > > In Tampa, we hear of road rage related injuries and deaths about once a > week. > Serious enough for you? > > > > > COME ON! You cannot be serious. Are there not better wastes of > > time...? > > > > Bulley wrote: > > > > > > VW friends- > > > > > > I am yet again in "No Mail" mode on the lists... > > > > > > However, I know most of you are irked by aggressive driving. > > Here is a bit > > > you may want to take action on in your home town/state. You be > > the judge. > > > > > > Peace, > > > > > > G. Matthew Bulley, Principal Consultant > > > Bulley-Hewlett Corporate Communications > > > Mount Olive, NC USA > > > 877.658.1278 Tollfree > > > www.bulley-hewlett.com > > > > > > -----Original Message----- > > > From: Bulley [SMTP:gmbulley@bulley-hewlett.com] > > > Sent: Tuesday, August 29, 2000 10:59 AM > > > To: 'webmaster@www.nissan-usa.com' > > > Cc: 'pednet@flora.ottawa.on.ca'; > > > Subject: Offensive Nissan ad triggers complaints to > > stations, FTC, > > > Attorney's General > > > > > > Dear Nissan Motors Corp.- > > > > > > TV stations nationwide are currently airing your commercial for the 2001 > > > Nissan Frontier pickup truck. It ends with these words by Nissan Chief > > > Designer Jerry Hirschberg: "The new Frontier makes a statement. > > "I believe > > > what it says is: 'Get out of my way!'" > > > That is an outrage. There is enough implicit encouragement of aggressive > > > driving in society; your ad crosses the line. Your ad is an explicit > > > approval from Nissan Motors Corp. of aggressive driving. Your > > ad (and the > > > visual design of the vehicle) implies, "The Frontier is for the > > driver who > > > thinks other people's safety is secondary in importance to his > > own needs or > > > desires. We at Nissan like this driver. We build cars for him > > to live out > > > this belief." > > > Today, complaints have been filed (by concerned citizens like > > myself) with > > > the Federal Trade Commission in regard to this ad. Following > > this note, I > > > will lodge a complaint with Mike Easley, the state attorney general of > > > North Carolina. Further, each station that airs the ad is being targeted > > > for similar complaints. I am a member of internet news groups that are > > > rapidly circulating information regarding your ad, including > > steps citizens > > > can take against Nissan and the stations airing the ad. > > > I would respectfully ask that you pull this and apologize to > > the American > > > public for Nissan Motors Corporation's serious misdeed. > > > > > > G. Matthew Bulley, Principal Consultant > > > Bulley-Hewlett Corporate Communications > > > Mount Olive, NC USA > > > 919.658.1278 Direct > > > www.bulley-hewlett.com > >
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