Historical VW perspective

VW put huge effort into having the best service and parts back in the old
days.  They wanted you to keep your vw forever, and keep stopping in for
service and parts, and thus the continuing revenue stream.

Somewhere along the line their view changed..............Can't remember the
names, but early to mid seventies there became a new vw president and it has
slowly been rolling downhill.........the company's attitude that is.

Adam Puzerewski

81 westy
74 beetle
73 Transporter (new!!!!!!!)

Vanagon Partsmobiles
----- Original Message -----
From: "Terry Kay" <CTONLINE@WEBTV.NET>
To: <vanagon@GERRY.VANAGON.COM>
Sent: Friday, June 15, 2001 3:40 PM
Subject: Re: [VANAGON] ?? SA Engine Conversion ??

> Sure the manufactures make plenty of money selling new models.
>
> But don't think for one minute that they don't make bouque denaro's
> selling parts for the obsolete as well as the current model stuff also
> !!
>
> A vehicle sales franchise, depends on the parts sales to show a profit
> also.
>
> Go buy some VW, Mercedes,BMW,or Audi,  parts at any dealer-----You be
> the judge, if their not making any money.
>
> The parts manager at the local VW dealer, and I talk quite a bit, and he
> tells me that his parts department nets more revenue, than the service
> department.
>
> And I have no trouble believing that, as I can't ever remember any
> service department of any dealer, regardless what they are selling,
> showing a large profit margin.
>
> So why not offer another possible profit generating item, that just may
> draw traffic, that wasn't there before, that just may spend some more
> money on other items, other than the intial sale of the conversion kit,
> that the dealer's parts deptatment has generated some good will, and
> made another person happy?
>
> Can you see the statagy here?
>
> It's called the snowball routine, and the idea of offering something
> that wasn't ever available anywhere else, and generates traffic, that
> wasn't there before.
>
> It wold be a smart move.
>
>   ______________
>  |[  ] [  ] [ ]\
>  |    |    |    |
> ||-(())----(())-|
>
>
> Terry
> 74 Campmobile (Clementine)
> 85 GL
> 86 BMW 325 ES