

| Subject: | Re: VW Bus in Advertising... |
| From: | Birkenfeld Jeff |
| Date: | Mon, 11 Feb 2002 13:53:29 -0600 |
> >it was a VW ad about their designers > >and engineers continually tweaking their products and it had these cool > >high-tech-looking graphics of Beetles morphing through evolutions of the > >designs, then of vans, then Rabbits to Golfs, etc. > >I missed the Vanagon part, > > There was no vanagon part but the 60 second ad shows the morph of T1 bug > to T2 bus to T3 ghia and even shows a Thing then into the Golf and Passat > and Beetle from what I recall. Now the interesting part is the end of > both the :30 and the :60 spot....they ask "What will they think of next?" > while showing the same type of animation of a long winding road from the > top of screen and from what I can see, it's the NEW Bus! No kidding, > looks just like the pics from Detroit....now you have to look real close > and real quick. I've seen both ads appear on during NBC's "The West Wing" > and other shows from the network. It's a cool ad and I appreciate their > latest marketing savvy. > > JB
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