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Subject:Re: VW Bus in Advertising...
From:Birkenfeld Jeff
Date:Mon, 11 Feb 2002 13:53:29 -0600

> >it was a VW ad about their designers
> >and engineers continually tweaking their products and it had these cool
> >high-tech-looking graphics of Beetles morphing through evolutions of the
> >designs, then of vans, then Rabbits to Golfs, etc.
> >I missed the Vanagon part,
>
> There was no vanagon part but the 60 second ad shows the morph of T1 bug
> to T2 bus to T3 ghia and even shows a  Thing then into the Golf and Passat
> and Beetle from what I recall.  Now the interesting part is the end of
> both the :30 and the :60 spot....they ask "What will they think of next?"
> while showing the same type of animation of a long winding road from the
> top of screen and from what I can see, it's the NEW Bus!  No kidding,
> looks just like the pics from Detroit....now you have to look real close
> and real quick.  I've seen both ads appear on during NBC's "The West Wing"
> and other shows from the network.  It's a cool ad and I appreciate their
> latest marketing savvy.
>
> JB

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