

| Subject: | Re: New generation of vw busses (T5 photos) |
| From: | Clive Smith |
| Date: | Sat, 30 Nov 2002 18:20:56 -0000 |
RE: European diesel fuel, it is known usually 'low sulphur - is yours marked similarly at the pumps? Clive ----- Original Message ----- From: "Marc Perdue" <marcperdue@ADELPHIA.NET> To: <vanagon@GERRY.VANAGON.COM> Sent: Saturday, November 30, 2002 5:38 PM Subject: Re: New generation of vw busses (T5 photos) > I think I'd have to respectfully disagree on this one. With regard to the > multiple offerings, it won't do any good in the commercial van segment here > in the U.S. Chevy, Ford and GMC have that market pretty much locked up and > Ford and Chevy buyers in particular are extremely loyal. Add to that the > fact that Chevy and Ford vans are more reliable, or at least more readily > serviceable and the parts are cheaper, and I don't think you'll see VW > making any headway on this front. > > With regards to the "soccer-mom" segment, the T5 in those pictures, if in > fact that is going to be the new T5, looks very much like a Eurovan. The > Eurovan already has shown its inability to make any headway in that market > segment. Vanagons and microbusses, on the other hand, appear to have sold > very well in the U.S. in the past. So, what gave the Caravan the edge in > this market? It drives more like a car, has lots of consumer conveniences > (cupholders), is readily accessible for carrying all those little soccer > players and girl scouts, and is cheaper. I personally think that VW has to > pull a "New Beetle" move on the T5 and make the T5 a radical departure from > the Eurovan in order to get everyone's attention and make them even consider > making a move away from the current breed of people movers and stuff > carriers. The price will have to come down, reliability will have to go up, > carrying capacity will have to compete at the same level as the Odyssey and > Caravan, accoutrements will have to be on a level with those in American and > Japanese vans, ride will have to improve, and its look will have to be a > radical departure from its current commercial/industrial look to something > more cool and distinctive, like the New Beetle or the Passat. You need to > keep in mind that the people buying all those minivans ARE former hippies > and the retro look is, in so many new products, highly appealing to them. > > Regarding diesel in this country: I don't know anything about this, but I > seem to recall a discussion on-line somewhere where somebody pointed out > that the diesel fuel in the U.S. is not as free of impurities as it is in > Europe and that this causes problems with VW's diesel designs here in the > U.S. Is there any truth and/or validity to this? > > Just a few personal observations and opinions. All opinions, dissenting or > otherwise, welcome . . . > Marc Perdue > > "G.M.Bulley" wrote: > > > VW is tuned in to the "mass market" channel again... I think it is > > smart. > > > > This van will get a VW van into LOTS of people's hands that wouldn't buy > > any retro-hippy-van Bus redeux. It is attractive to exactly the market > > segment that typically buys vans, and the multiple offerings (the truck, > > window van, etc.) is brilliant. This could be a florist van, a Guido > > van, a soccer-mom van, nearly anything that current US vans do. > > > > Though it isn't the Microbus, it builds market share for a product > > segment in which VW currently has zero presence; seriously, who the h*ll > > has a Vanagon or a Eurovan compared to an Astro, Aerostar, ChevyVan, > > etc.? Once VW has that market share, they can more credibly intro the > > retro van because people trust their products in that segment. Same > > thing they did with the Jetta/Golf during the 1980's/90's, then the > > Beetle was a natural, and the mass market flocked because they trusted > > VW's build of small mid-market modern cars. > > > > For those diesel-heads in the crowd (count me), this platform *could* > > make it possible to see the wider range of TDI motors here in the USA in > > the Passat, Golf, Jetta, or Bettle. Since they would have to train the > > dealer mechanics, and the parts would have to come over to service the > > Van, the whole bevy of TDI options could appear stateside. That'd be > > cool. > > > > Bringing ideas to life, > > G. Matthew Bulley > > Bulley-Hewlett > > www.bulley-hewlett.com > > AIM = IExplain4u > > +1.919.658.1278 > > "Fax mentis incendium gloria culpum" > > > >
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