

| Subject: | List Sticker Survey - Update #1 |
| From: | John Rodgers |
| Date: | Sat, 20 Mar 2004 07:58:28 -0600 |
Erin Randolf fhas queried me as to why the seemingly limited choice of colors. I felt this was a good questions and that the list membership should know my reasons. I have posted my response to him follows. Regards, John Rodgers 88 GL Driver >>>>>> Erin, thanks for responding to the survey. I have several limitations in this project. First, I can only do either vinyl cut-outs for external application or static-cling for internal application..... but I cannot do them both. It has to be either one way or the other. So far, the survey is strongly in favor of the vinyl cut-out. The vinyl cut-out approach has a materials limitation. If 40 people wanted 40 different colors, I would have to get 40 rolls of vinyl to meet the request. That simply gets cost prohibitive, because there would be only a few stickers made from each roll and I would have leftover material I would never use up. The static-cling approach may give more color choices because they are printed with an ink application process, but it gets to be a matter of satisfying custom orders, which are always more expensive. The static cling stickers is a more involved process straight across the board and will cost more than the vinyl cutouts, and I am trying to hold down the costs. Again 40 people each wanting their own specific colors means 40 different printing operations, costing more time, which equals more money. As for colors, when Karl Wolz did this project way back, it was clearly demonstrated that the order of visibility was yellow, white, then blue. I have a yellow sticker on the back of my van at present, it's five years old, and it is highly visible, and easily read from a distance. Part of the effect is the fact that my rear hatch glass is tinted, so the bright yellow on the outside has a darker color inside as a backdrop, for contrast. White against that dark background would probably work well, but since the human eye is more sensitive to yellow light, I am going to stick with the yellow sticker because it is so highly visible and consequently easy to read at a distance. Regards, John Rodgers 88 GL Driver
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