Stan Wilder wrote:
If you have an Albertson's Preferred card or Randall's
Reward Card you get a discount that you don't get
without the card.

Chris DeLong wrote:
Ahh the preferred customer card. You mean the one that
helps them track everything you buy? Are you aware
that when you swipe that card that your purchases are
going into a file with your name on it? No thanks.
I'll get my milk at the quick-e-mart.

Stan and Chris have each pointed out opposite ends of
the same problem: supermarkets pay for the so-called
'discounts' offered by their shopper cards by raising
all other prices a proportionate amount. Next week,
those prices will all get the switcheroo, and you end
up paying the same as you ever did, perhaps more. But
the supermarket gets the added benefit of collecting
your personal data and shopping behaviors.

Those who do not submit to this information gathering,
by declining to use a shopper's card, are penalized by
paying those higher everyday prices.

"Each time you check out using the card, the grocery
chain knows what you bought. Experts say that
marketing data is worth much more to the store than
the discounts they give you."
Source:
http://abclocal.go.com/wabc/news/7onyourside/wabc_7side_042903supermarketcards.html

For more information on supermarket savings card scams
...
http://www.nocards.org/

Jeffrey Earl
1983 diesel Westfalia "Vanasazi"

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