Alistair Bell wrote:

> it sure is puzzling why VW doesn't make an effort in NA with these.
>
> ab
>
Funny thing getting a product to be purchased by a consumer. The first
principals I learned  in marketing is that you do an survey and find out
what the people want. Next, you manufacture what the people want, then
you sell to the people what they wanted. Add to the mix a few things to
help create a desire to actually have that which they want, and there
will be a wanting consumer, a willing consumer, a waiting consumer -
ready to buy when the product is made available to them.

That said, I sometimes wonder if VW has a clue. I personally think there
is a pent-up demand for a solid, well made German van at a modest price,
and not just because of all the action on this list. We are a drop in
the bucket compared to the rest of the population. If they would do
their marketing I believe they could bring a new product here and sales
would take off like a rocket. There was a huge  "Product Recognition"
response to that prototype van they presented at some of the auto shows
a while back, the van the looked a lot like a 1953 model or so. If they
had carried through, but made it with more utility, I think sales would
have gone through the roof.

Oh, Well!

John Rodgers
88 GL Driver