The idea is that vw holding some how is in the rumor mill to be looking at a
new name for the main holding company.  VW would still  be Vw etc...  Right
now VW is both a brand name and the holding company name for six and soon to
be seven brand names.  VW, Audi, Bentley, Lamborghini, Seat, Skoda and -
soon - Bugatti.

jimt

On 12/22/04 6:03 PM, "Steven Dodson" <steven@EPOCHDESIGN.COM> wrote:

> For those of us who understand what Auto Union is,
> the question really is, where is this thread going?
> 
> Why would VW become Auto Union, when Audi is already Auto Union?
> None of this makes any sense at all. VW has been very successful at
> crushing their reputation as an economy car manufacturer, at least in
> the US (with a noted exception in the TDI line of cars). Sure, they
> haven't been able to put themselves on par with Audi, who has been
> at least lately, producing very nice high-line vehicles. Why would a
> successful automaker like VW jump ship on a successful name?
> Unless they intend on merging VW and Audi more so than they are currently.
> Is that even possible? I guess we'll find out soon enough...
> 
> -Steven Dodson
> Kneeland, CA
> "Inga" the 87 Syncro
> 
> 
> Original message-------------------------
> 
> Interestingly enough is that "Auto Union" was the corporate name for Audi
> before Volkswagen purchased/merged with them.  For guys like me in the parts
> biz (who have been around too long), every time I see the Auto Union name I
> think of Audi, not Volkswagen.  Auto Union really put out some crap/junk in
> their day.  Talk about going backwards.....
> 
> Jim Thompson
> 
> 

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jimt
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