Paraphrasing from Aaron,
"there's no reason a company shouldn't charge any less for its product than
the maximum the consumers are willing to spend."

I think a case against this statement can be made when you are talking  about
natural
resources which are publicly owned to begin with.  The greatest fraud  in
this "capitalist
economy" is the PRIVATE OWNERSHIP of PUBLIC RESOURCES!  The way they  gave
away THE PUBLIC'S radio spectrum, the way they sell THE PUBLIC'S forests,
etc.
my $0.02 worth,
James in Houston (epicenter of BIG OIL)