> Like you and the VW clutch job, I
> can mount, connect, and program a phone system in an hour and a half--
> but
> we bill 4 hours 'cause that's what it would take a mere mortal of
> average
> skill. ;)
>

Likewise, when I buy a piece of computer hardware, communications
hardware or an application that speeds up my ability to deliver a
certain product, should I lower my rates to clients because I have
bought and mastered it and therefore done it in less time? Does the
fact that I charge more than my competition, which allows me to afford
such hardware and software, direct me to lower my  rates to be more in
line with my competition? Should I charge less than my competition
because after 35 years in my business I know exactly what will get
results and what will not?

Jim