>BMW has done similar marketing moves by building down to compete with the
>Asian market.

BMW didn't build down. The Japanese built up and caught them.

On subject, sort of, I think I might set up a company to make
something... whatever. The brand name will be And. The logo will be
&. The name and trademark will be protected.
--
Andrew Grebneff
Dunedin
New Zealand
Fossil preparator
<andrew.grebneff@stonebow.otago.ac.nz>
Seashell, Macintosh, VW/Toyota van nut

HUMANITY: THE ULTIMATE VON NEUMANN MACHINE

DEMOCRACY: RULE BY THE LOWEST COMMON DENOMINATOR