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Subject:Re: Names?
From:Jim Felder
Date:Sat, 22 Oct 2005 12:58:47 -0500

>
>
> This is also a big reason why product brand names and trademark symbols
> change from country to country.  Don�t remember what US soft drink it 
> was
> but its symbol in certain Afrikan countries meant "POISON".
> jimt
>
>

Coca Cola had to change its translation of the phrase it used in the 
eighties in China: "Coke Adds Life" was was understood by the Chinese 
to mean "Coke brings your ancestors back to life." I understand it was 
really selling well, too. The translated phrase was then rendered so 
poorly that it was then understood to mean "bite the wax tadpole."

There is a fascinating book on such translation foibles around 
somewhere.

Jim