

| Subject: | Re: Names? |
| From: | Jim Felder |
| Date: | Sat, 22 Oct 2005 12:58:47 -0500 |
> > > This is also a big reason why product brand names and trademark symbols > change from country to country. Don�t remember what US soft drink it > was > but its symbol in certain Afrikan countries meant "POISON". > jimt > > Coca Cola had to change its translation of the phrase it used in the eighties in China: "Coke Adds Life" was was understood by the Chinese to mean "Coke brings your ancestors back to life." I understand it was really selling well, too. The translated phrase was then rendered so poorly that it was then understood to mean "bite the wax tadpole." There is a fascinating book on such translation foibles around somewhere. Jim
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