it should read "hochw�rtig" meaning "high quality"
for the umlaut you can use 'option u' n a Mac or for Windows hold down ALT
while typing the appropriate number code on your numeric keypad to create
characters with umlaut accent marks
For Windows, the number codes for the upper case letters are:

   1.

   � 0196
   � 0203
   � 0207
   � 0214
   � 0220
   � 0159

   For Windows, the number codes for the lower case letters are:
   � 0228
   � 0235
   � 0239
   � 0246
   � 0252
   � 0255