Nile Runge wrote:
> I'm a VW camper owner of several units over 40 years, but a newbie to lists
> like this.  I'm not up on the jargon being used here and have never heard
> the term "carat" before.  Please enlighten me.
>
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> Nile
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A carat is a measure of weight used in the precious stones trade, or
gemstones, including diamonds,  as it were. I think VW was using a
marketing ploy when they named their top-of-the-line van model as a
"Carat" trying to transfer the idea of  "precious gems"  or "diamonds"
and their value over to their vehicle. ie, "Our new VW Carat is like  a
diamond - it's the top of the line, the very best"

This kind of thing is done in many areas of marketing for different
products.

Regards.

John Rodgers
88 GL Driver