

| Subject: | Re: '68 Bus B of A TV ad |
| From: | Mark Drillock |
| Date: | Sun, 28 Oct 2007 10:05:28 -0800 |
Truthfulness is not really an issue here since the ad has nothing to do
with the VW. The VW is merely a prop. Since a correct 68 has inferior
looks to the 72 actually used I'm sure that was the driving force for
the selection. Yep, the younger prettier model was chosen, nothing new
there.
Mark
Michael Elliott wrote:
> The ad agency probably pitched the ad, received approval, then found a van
> that was close enough to work for 99.99999% of the folk who would ever see
> it.
>
> There are outliers in every population group who not only have the
> knowledge to spot mistakes ("That was clearly William Shatner's stunt
> double") they have enough time on their hands to talk about it. Such
> people can be safely ignored.
>
> The agency knowingly or unknowingly used an incorrect bus, but it was
> close enough and the point was made. The real mistake here is in thinking
> that advertising is meant to be truthful.
>
> --
> Mike "Rocket J Squirrel" Elliott
> 71 Type 2: the Wonderbus
> 84 Westfalia: Mellow Yellow ("The Electrical Banana")
> 74 Utility Trailer. Ladybug Trailer, Inc., San Juan Capistrano
> KG6RCR
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