How do you advertise products that are meant to improve the
Vanagon/Westfalia experience without alienating your audience?

I think there's fine art in promoting a product without denigrating the
status quo.  Our feelings, as avid Vanagon/Westfalia consumers, are after
all tender and some subjects, such as engine conversions, are approached
with reverence bordering on religious dedication.  I think it's easy enough
to point out certain vendors and list members, for that matter, who think
little of trampling on our VW altars.

So, as a vendor, how would you approach this delicate issue and keep our
business?

--
Chris S.
"NEVER a wasserleaker"