Thanks folks for all the good advice! I'll summarize it here in hopes it
can help someone else in the future.

1) Only the dash cluster needs to be removed (four screws and a bunch of
connectors) to facilitate master cyl. replacement

2) Bench bleed the master before mounting. Use the included caps to keep
the fluid in until installation.

3) Replace the seals on the servo and reservoir.

4) It might be easier to remove the reservoir while the cylinder is still
mounted

5) Use lots of rags to soak up the inevitable mess

6) Check and replace the stop light switches. They are often corroded.

7) Bleed, baby, bleed!! (the brake fluid, that is)

Enjoy!

Jon