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Subject:Re: Going Down to VW HQ to Throw a Rock Through The Office Window
From:Robert Fisher
Date:Tue, 11 Nov 2008 08:55:19 -0800

dear ad watchers
what has me "honked off" is  the slanderous remarks of the creator of that
blog ...

The blog post was slightly more bizarre than the commercial, to my mind. It
seems to me that the 'hippies' are living communally because of the
stereotype, if you will, of hippies living in communes. They're portraying
them as living in the past so that's part of it. Then the guy says "In the
VW Routan ad, it's interesting to see a group of aging people living
together communally. What a good idea! Something definitely to be added to
our toolbox of coping strategies for the new millennium." This is a solution
to what problem? He's never heard of nursing homes? Throughout the post he
speaks of 'hippies' as if he only knows of them by how they've been depicted
in movies, yet he's apparently old enough to know better. Weird.

VW has been in the twilight zone in their advertising for years, which I
suppose should not be any surprise considering that the company itself has
also been in the twilight zone in respect to the NA market.

In the real world the guy out on the porch would only have stood up to
follow the progress of the Routine- er, Routan, so that he could shake his
fist and spit at it. I had an image in my mind of them cutting that part out
in the editing room. : )

Cya,
Robert

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