It's simple, the manufacturer/wholesaler can't be undercutting their
retailers or the retailers will quit carrying their product. They sell
at MSRP and leave the discounting to their retailers. If a
manufacturer/wholesaler is selling at a discount, it is almost always
because they lack (or have chosen not to market via) a good retailing
network.

David Beierl wrote:
> At 11:15 AM 11/12/2010  -0600, John Rodgers wrote:
>>  Michael,  I never understood that logic either!
>
> It may not be logic, but my experience is if you buy something from
> the factory you're going to pay full retail aka MSRP.
>
> I know a monastery that became a Seiko dealer so they could get cheap
> alarm clocks and wristwatches....
>
> Yours,
> David
>

--

Marc Sayer
Journalist, Photographer, Dog Trainer (APDT member #062956)
Board member - Western States Great Dane Rescue Association
Director of Operations&  Training - Deaf Dane Rescue Inc.
Oakridge, OR USA

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