“Some people just don’t understand the way you live.  Safeco does.”  
The ads generally show someone complaining to a spouse about someone they know doing something they find incomprehensible.  In this case, it is a family that is planning to spend the summer traveling across the country in a car…together!  In one quick shot with that voiceover it shows an EV parked in the foreground and a happy family scampering up a hill in the background.  Cute. 
 Stephen