it's a big deal because....

1.  VW is supposed to be 'the people's car' ...like we love and trust
good ole friendly VW. They cultivate that even.

2. They are one of the major car companies it the world now, owning
Porsche, Audi, Bugatti, Bentley, Lamborghini and others.

3. IT WAS INTENTIONAL DECEPTION.
   they tricked everyone ..apparently intentionally ...the faithful
VW-loving owner... the Environmentally Conscious , The EPA and so on. It
wasn't a mistake or incompetence...apparently so far, it appears it was
intentional deception. Major Fraud even.

4. It's very far-reaching ..may involve up to 11 million diesel VW cars
around the planet.

5. it may have far reaching, possibly devastating consequences in stock
value, raw hard expense to the company ...damage to their reputation and
so on.

6. it could affect the global economy ..particularly in stock values.

7. it's dragging in other companies who may also have secret defeat
software in their vehicles.

8. Germany, and german engineering is supposed to be So Superior .
  ..in Germany they are in a bit of national embarrassment even.
.... just like when that Luftansa pilot intentionally crashed a
planeload of passengers into a mountain ....'this is not supposed to
happen in very controlled, very regulated, hyper sober Germany. "
So it's a blow to a national and cultural pride in near perfection.

9. Other major scandals like Toyota's unintended acceleration debacle a
few years ago ..was due to mistakes and not catching potential flaws in
design ...
This one was Intentional Deception.

10...and harm to the planet, which is ..appears to me, on the cusp of
really being in a lot of trouble climate , water,
and fire-wise.

those are a few of the reasons its such a big deal.
Scott

On 9/28/2015 8:10 AM, Dan N wrote:
> according to what I read so far... all car manufacturers cheat one way or
> another - it happened in the past and going on now - they will find more...
>
> the only thing I don't understand is why VW mistake is a BIG issue now..
>
> looks like they dig in a trash bin and pull out a BIG piece of trash.. but
> trash is trash big or small...  it's still trash... right?
>