Wow, I think #1 died with Heinrich Nordhoff. If he were still around we'd still have a Splittie Bus, Karmann Ghia, and only one Beetle (no "new" one). I know, I'm dreaming! Jeff

----- Original Message -----

> it's a big deal because....

> 1. VW is supposed to be 'the people's car' ...like we love and trust
> good ole friendly VW. They cultivate that even.

> 2. They are one of the major car companies it the world now, owning
> Porsche, Audi, Bugatti, Bentley, Lamborghini and others.

> 3. IT WAS INTENTIONAL DECEPTION.
> they tricked everyone ..apparently intentionally ...the faithful
> VW-loving owner... the Environmentally Conscious , The EPA and so on. It
> wasn't a mistake or incompetence...apparently so far, it appears it was
> intentional deception. Major Fraud even.

> 4. It's very far-reaching ..may involve up to 11 million diesel VW cars
> around the planet.

> 5. it may have far reaching, possibly devastating consequences in stock
> value, raw hard expense to the company ...damage to their reputation and
> so on.

> 6. it could affect the global economy ..particularly in stock values.

> 7. it's dragging in other companies who may also have secret defeat
> software in their vehicles.

> 8. Germany, and german engineering is supposed to be So Superior .
> ..in Germany they are in a bit of national embarrassment even.
> .... just like when that Luftansa pilot intentionally crashed a
> planeload of passengers into a mountain ....'this is not supposed to
> happen in very controlled, very regulated, hyper sober Germany. "
> So it's a blow to a national and cultural pride in near perfection.

> 9. Other major scandals like Toyota's unintended acceleration debacle a
> few years ago ..was due to mistakes and not catching potential flaws in
> design ...
> This one was Intentional Deception.

> 10...and harm to the planet, which is ..appears to me, on the cusp of
> really being in a lot of trouble climate , water,
> and fire-wise.

> those are a few of the reasons its such a big deal.
> Scott

> On 9/28/2015 8:10 AM, Dan N wrote:
> > according to what I read so far... all car manufacturers cheat one way or
> > another - it happened in the past and going on now - they will find more...
> >
> > the only thing I don't understand is why VW mistake is a BIG issue now..
> >
> > looks like they dig in a trash bin and pull out a BIG piece of trash.. but
> > trash is trash big or small... it's still trash... right?
> >