

| Subject: | Re: Rolling Stone VWUS/Jerry Garcia Ad |
| Date: | Tue, 5 Sep 1995 15:57:16 -0400 |
>While at the Lawrence, MA VW show Sunday, I overheard a conversation >regarding an ad in the next issue of the Rolling Stone from VW US. > >Aparently its a line drawing of the front of a Splittie with a tear >rolling out of one side windshield and underneath "Jerry Garcia 1942-1995". >I just went down to the bookstore on campus, and its not in the 9/7 issue >of RS....so it will probably be in the next issue. i have seen the ad already, it is as you describe. the line drawing is in b&w and the tear in acquamarine blue (L number ;) ??) anyways a very wise p.r. move of VW's IMHO. The Grateful Dead wrote the book on mass merchandising, so perhaps VWOA could learn a thing or three :) michael
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