

| Subject: | Re: Price breakdowns On The ECO/Rocker "KIT" (no Vanagon content) |
| From: | John Anderson |
| Date: | Thu, 16 Apr 1998 23:18:03 -0400 |
>> $250 for a $5 prom that for any other application would be $100, ludicrous >as well > >The cost of the PROM is not important in the cost of the product you're buying >here. The real cost comes in the development and the programming. Since >those costs are fixed after the product goes to market, they must be divided >up over the total number of units sold. Given that the Chevy application >might sell 100 times the volume as the Vanagon chip, the $100. Chevy price >starts to look ridiculuos, not the $250. Vanagon price! Hey no shit, I believe that is what I said in the next line. And in the FWIWD I'd bet those costs are in fact quite small, in the FWD VW aftermarket, most start with the OEM chip and tweek timing and fuel delivery only tiny bits, but you got to have the equipment, the dyno, the.... But after your initial investment, you better bet that further investment per car is probably damn low. John vwbus@mindspring.com
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