It can't be similar enough to confuse consumers or dilute trademark identity,
among other considerations.
steve

Keith Olsen wrote:

> V@lkswagen Vanag@n  vs  Volkswagen Vanagon
> I've seen a problem like this before in other areas and people just had to get
> creative in their usage.   It's done all the time.
> BTW: Look at food products that call themselves "lite"  They have no set
> standard that they need to adhere to. "Lite" is not a real word so they can
> assign any meaning they want to it.  And if the public happens to mistake it
> for "light" meaning less in calories or fat or cholesterol...too bad.
> or, I've seen a product called Just Pik't orange juice.  Now, they couldn't
> call it "Just Picked" because it wasn't picked recently enough to justify a
> "Just" .  But "Just Pik't" sounds like "just picked" when you say it  but the
> speaker of the phrase has legal safety net so you've gotten across the concept
> of freshness, without leagally having to substantiate it.  Ain't this country
> great!  D*MN Right it is.
> I'd double check this loophole with an expert before proceeding, because while
> I fancy myself a wiseass and a gadfly, I ain't no lawyer.
> Keith
> VintagePkr@aol.com
> 87 Wolfsburg