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Subject:VW exec to move to Apple Computer
From:Ed Stevens
Date:Wed, 7 Apr 1999 15:36:08 -0400

Advertising Age reports that Steve Wilhite, a central figure in the
rebound of Volkswagen of America, is expected to take a top marketing
post at Apple Computer. Wilhite was part of the team that...launched the
new Beetle in 1998, culminating in a turnaround that made VW Advertising
Age's 1998 Marketer of the Year.

I forsee some interesting marketing ideas.

VW Content: I use my Powerbook G3/233 inside the Westfalia all the time
and there is an Apple sticker on the back of it.

-peace
Ed Stevens
Valley Forge PA

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