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Subject:Re: WV's "New Image" (Re: Copy all you want, VW try and stop me!)
From:Steve
Date:Mon, 15 Nov 1999 12:50:03 -0800

Ignore that man behind the curtain!

Sam Scholten wrote:
>
> Sorry to ressurect a dead thread, but I'm in nomail mode and surfed the
> archives...
>
> When VW pounces, look out! Remember the Absolut VW guy? He got
> threatened with litigation. His tirade on the website, something to the
> effect of "VW used to appreciate this fan-club stuff but doesn't
> anymore" reminded me of something I read in Alternative Press, a glossy
> rock monthly.
>
> The article was about indie-rock bands who are desperate and "sell out"
> their songs to car ads. The main focus was WV, who used songs by
> Velocity Girl and like bands to appeal to Gen-X folks who are my age
> (and presumably have the $$$ to make payments on a new Jetta). The whole
> idea is because VWoA wanted to "relaunch the VW nameplate in America"
> and to shed the image of WV as "the Beetle and hippies driving its
> vans." The gist was that VWoA wanted to reinvent itself completely.
>
> In short, the days of the Nordhoff VW are long gone, never to rturn.
> Perhaps the owner-appreciative days are, too.
>
> Sam
>
> (304) 744-8773
> http://listen.to/howl

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Re: WV's "New Image" (Re: Copy all you want, VW try and stop me!) — VANAGON archives · Gerry | Vanagon