No, the list isn't about political correctness. These are terms/phrases
that, in marketing surveys, have proven offensive or reactionary, despite
some widespread common use.

As I mentioned, in the first posting, the more OBVIOUSLY offensive terms
are omitted, simply because they never show up in marketing materials.
Execs, or their just-graduated "writers" will often slip up and use an term
or phrase that their audience would react to. I fix that.

G. Matthew Bulley
Bulley-Hewlett
Corporate Communications Counselors
www.bulley-hewlett.com
Cary, NC USA
888.468.4880 tollfree

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-----Original Message-----
From:   Wally Schneider [SMTP:wallysch@hotmail.com]
Sent:   Friday, December 17, 1999 1:19 PM
To:     gmbulley@BULLEY-HEWLETT.COM; vanagon@GERRY.VANAGON.COM
Subject:        Re: Words to avoid, was: Apology for "Jap" comment

Matthew

This is a pretty good list of words to avoid as a starter.  We all want to
be politically correct.  I wonder why in your extensive list you left out
Nigger, Brother, Spade, etc... Are you afraid?

Wally
84 Westy

>From: Bulley <gmbulley@BULLEY-HEWLETT.COM>
>Here's a great list of biggoted words to avoid, depending on context. It

>Here's the list, no offense:
>
>Jap
>Yellowman
>Chink
>Gook
>Charlie
>Wap
>Dago
>Spic
>Jew
>Jip as in: 'he jipped me!'
>Gypsy, Gyp, as above
>Kraut
>beaner
>Polock
>White trash, trailer trash
>Redneck (highly-dependant on context)
>Diesel
>Dyke
>Fag, faggot
>Milk-toast
>Homo
>Fairy
>Retard, retarded
>Cripple, (crippled is often okay)
>Mongoloid
>boob, teat, rack (when referring to female body part)
>Moon-child
>Negro
>Mulato
>"Indian" (call by tribe: Navajo, Sioux, Lumbee, instead )
>cracker
>Hippy (usually out-of-date)
>Pre-pubescent (to refer to kids, children)
>Redman
>Drunk (as a personal noun, not as an adjective)
>
>That's what I have for now. Please p-mail me any additions
>

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